I believe it will be important to understand exactly what companies in other industries are usually doing to optimize life time value so rather than just pursuing your peers, you are able to develop an advantage over all of them. Loss aversion is the very strong driver associated with behaviour, people do not really want to lose some thing they already have. The particular endowment effect also describes that they will furthermore overvalue it. Customer assistance is another chance to upsell and cross-sell your clients, but ensure your CS reps have access in order to the purchase information plus do not become inexpensive salespeople.
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There was an article recently that cited a study from Econsultancy and Sitecore that highlighted what companies and advertising agencies are doing across multiple industries to increase customer lifetime value. I have written many times about the importance of lifetime value, and how it is the core of whether your company or product is effective. The article points away that 75 percent associated with global company marketers concur that LTV is crucially important.
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