Key eight popped the lock, but when we looked at the master, key two should have opened it. In fact , all the keys opened the lock if not inserted completely. Lesson learned, always hire a locksmith when dealing with promotions involving keys. When casino marketing executives don’t observe the guests’ experience when a program or offer is implemented. We all make decisions daily that affect how a guest interacts with our property or our associates. If you aren’t quantifying and seeing how these decisions are impacting the overall guest experience, I think you are missing a key measure.
For instance , assume a person will be making $5 bets upon every spin from the different roulette games wheel, and the steering wheel spins 50 times one hour. While he may become winning some bets plus losing some bets, this individual is wagering $250 a good hour. If the home edge plays out completely, at the end associated with four hours of perform, he loses $50, or even 5% of $1, 000—an amount 10 times more than what he had anticipated from his misunderstanding associated with the house edge. The particular longer you play, the particular greater the odds are usually that the result of your play will match up with the house edge—and that you will lose money.
These advantages, known as the “house edge, ” represent the average gross profit the casino expects to make from each game. Dennis Conrad is the former founder, president and chief strategist of Raving Consulting Company. He is a Casino Marketing Lifetime Achievement Award Winner and the creator of The Table Games Conference and the Best New Table Games Competition. He is now an independent gaming consultant working exclusively under the Raving banner. Spend more time walking the property than in your office, to hear what your associates and guests are saying. Ten players picked a key, and whoever opened the lock, won the car.
Now, think associated with yourself walking right into an online casino with the feeling that you have been going to beat all those odds because luck will be in your favor. If you’d experienced a slew of poor hands, the possibilities of that switching into a winning line simply doesn’t exist.
I foresee technology assisting us in providing more personal service and timely incentives that will create a better guest experience with more data captured for each individual guest. First, casino operations cannot be “taught, ” it must be “experienced; ” that will give you a much broader world view of the product you are selling. Second, the best thing you can do for your team is to challenge best online gaming them and let them produce on as grand a scale as your resources will allow. I started as a coin roller, a position I believe no longer exists. I began as an executive host then became a promotions coordinator, players club supervisor, marketing manager, and marketing consultant. Others specialized in player development or were advertising gurus, analysis nerds or research mavens.
With this approach, you will fail to see your competitors passing you on the left, while you are losing ground thinking smaller and smaller and smaller. But the absolutely best advice I can give is to listen face to face in focus groups, over a meal or right on the casino floor. Never forget, a gambler’s most preferred form of entertainment is… gambling. Data will always be an important factor in making well-informed decisions.